THE VILLAGES AT SUMMERSIDE

Project: Rebrand and Marketing Strategy

Client: Pelham Master Builders

Collaborators:
Boutique Collective (marketing & advertising strategy)
Pixel Design (website design)
Dale MacMillian Photography (photography)

Scope: Brand strategy and guidelines / Logo design, fonts, colour palette / Marketing strategy (including advertising) / Website / Marketing collateral (signage, brochure, sales kit)

After realizing that their corporate brand wasn’t serving the right demographics, Pelham Master Builders sought a rebrand that would speak to their targeted audience. Building on the existing brand, we developed a rebrand that was personalized and catered to their ideal clients, and consistently applied to the new website design, marketing materials, and advertising.