MARK SPECTOR GOLF CLASSIC REBRAND

Project: Mark Spector Golf Classic Rebrand

Client: Mark Spector Golf Classic / Sports Central

Collaborators: Boutique Collective (marketing strategy)

Scope: Brand strategy and guidelines / Logo design, fonts, colour palette

The Mark Spector Golf Classic chose to celebrate its 5th anniversary with a professional rebrand and logo that better represented the tournament. In collaboration with Boutique Collective, a full analysis of the current brand determined the direction of the rebrand and marketing strategy. Along with a new colour palette, imagery, and guidelines to ensure consistency and cohesiveness in messaging, the tagline, “Bringing All Kids On Par,” was created for integration with print and digital collateral as well as brand messaging and communications.